We Stand For
International Marketing

Thousand opt-in
contacts worldwide

Media Partnership for
Exhibitions & Congress

BtoB Rail caught up with Linda Tsai, president, Industrial IoT, Advantech.
The Industrial Internet of Things (IIoT) describes sophisticated software and machines that communicate with each other to optimise production and operations. Applied to rail and public transport, it involves the rolling stock and infrastructure. It helps build ‘intelligent’ transportation systems, i.e. systems that ‘talk to each other’ so are more efficient.

Discover the Exclusive interview of Linda Tsai, President IoT at Advantech about her visoin of the future of railway and the position of Advantech in the market. Interview by Lesley Brown for ©BtoB Rail

In Europe, Advantech’s is divided into seven regions and each one has a dedicated Key Account Manager for transportation sector. What we have created is like virtual focus team – to gain more business opportunities. Sales from specific regions are able to share experience with other team members. This way, we can improve our knowledge all over continent. Copy good benchmarks and grow equally.

Discover the Exclusive interview of Alicja Strzemieczna, Regional Sales Manager CEE Industrial IoT at Advantech. Interview by Lesley Brown for ©BtoB Rail

If we look at the costs of a normal regional train over its entire life cycle, the following can be said in general terms. The cost of maintaining this regional train is 2 to 3 times the cost of purchasing it. The average lifetime of passenger trains is generally 30 years.

Low maintenance costs are therefore an important selling point for train manufacturers. Train manufacturers have to take responsibility for their suppliers with regard to the availability of spare parts and maintenance regulations.

As a supplier, we therefore also have a responsibility to develop and manufacture safe and low-maintenance transformers and reactors. Ideally, our components should even be maintenance-free.

Big Data, Cloud computing, Internet of Things (IoTs), Artificial Intelligence (AI)… Progress in the field of digital electronics have led in the recent years to a technology shift towards evermore “intelligent” embedded systems, able to control a wider spectrum of functions and subsystems in daily exploitation. This leads to an increased quality of service, faster and safer mobility solutions, and ultimately easier commuting for passengers from the departure point to destination.












DB and RAIL.ONE celebrate inauguration of
the new turnout bearer plant in Schwandorf


More Press Releases

View more press releases from the rail market



Special meeting with Jennifer Bächli

Only 16% of the rail industry is made up of women and even smaller number are in senior, decision-making posts. We believe that there are a lot of initiatives in the industry, but we are sure that working together will bring greater success! Special meeting with a woman who will inspire other women. Jennifer Bächli, Head of Marketing at BÄCHLI AG.

Mohamed Mezghani - UITP Secretary General

As the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes, UITP and their global membership knows what direction the sector is going in.

Fly by rail

Drones are in the news as big groups and start-ups alike compete and/or join forces to launch flying taxis for cities. Whether and when they will take off is anyone’s guess. Less The Fifth Element, more here and now, the railways are already using unmanned aerial vehicles (UAV) for maintenance and surveillance purposes.

Dealing with the unexpected

As public transport services become increasingly customer-focused (the name change from ‘passengers’ says it all), what helps an operator really stand out and strengthen or weaken their brand is how they respond to the unexpected. In such cases, an efficient incident and crisis management solution is a means of helping them maximise service continuity and deliver journey experiences that ensure customers come back for more – and tell others to do the same.


Accelerate Rail Infrastructure 2019

10 October 2019 – London / UK

Accelerate: Rail Infrastructure 2019 is the UK’s leading conference that brings together senior decision-makers delivering major rail projects in the UK and beyond. The event offers unique access to leading figures connected to a whole host of rail infrastructure projects. From CP6 to BIM, ERTMS Signalling to large-scale construction projects, we’ve got everything covered..

WRTC 2019

11 October 2019 – Rabat / Morocco

UIC (International Union of Railways) together with its partners ONCF, IFF (Institut de Formation Ferroviaire), EMI (Ecole Mohammadia d’Ingénieurs), SNCF and FS have the pleasure to announce that the 5th edition of the World Congress on Rail Training “Unite, Inspire, Connect” will take place from 9th - 11th October 2019 in Rabat, Morocco.

Alpine Rail Optimisation

31 October 2019 – Vienna / Austria

Established now as the key event in people’s diaries to access the latest updates and investments for the region, the conference has become the number one platform to facilitate critical dialogue between the region’s infrastructure heads and rail operators to discuss how they are harnessing the latest digital trends that are revolutionising the rail sector for better quality, improved reliability and greater customer service.

UIC nextstation 2019

11 - 13 November 2019 – Tehran / Iran

UIC, the worldwide railway organisation, is organising “UIC nextstation 2019”, the 7th International Conference on Railway Stations to be held from 11 – 13 November 2019 in Tehran, Iran. The theme of the conference is “Railway Stations Boosting the City". UIC, the worldwide railway organisation, is co-organising with Iranian Railways RAI the 7th International conference on railway stations “UIC nextstation 2019”, which will take place in Tehran from 11 – 13 November 2019.

Regeneration and Transport Growth in the Midlands

13 November 2019 – Birmingham / UK

Attend to hear the most up to date insight on the key transport and development plans which are modernising the Midlands and optimising the regeneration opportunities these projects create. The event will explore how the region can maximise and respond to major infrastructure delivery through increased collaboration, improved connectivity and future planning.

Rolling Stock Procurement Forum

21 November 2019 – London / UK

The UK Rolling Stock Procurement Forum will provide you with the latest insight into the current and future opportunities for rolling stock. Attend to hear the latest strategic thinking on how to future proof the procurement process and identify future needs. The day will address the long term plans for the industry, including the impact and timelines of the 2040 decarbonisation agenda, the future of franchising and the emerging technology increasing rolling stock reliability and efficiency.